Sessions

Webmaster Central and Best Practices

Google Webmaster CentralTM is the one-stop-shop for webmaster resources that will help you with your website related queries. It offers tools and guidance to enhance and increase traffic to your site, and help connect you with your visitors. In this session:

  • Understand why accessibility is important, how it improves the presence of your site in Google.
  • Discover the webmaster resources that Google offers and how it can help you.
  • Learn about webmaster guidelines and best practices to build websites.

Webmaster Help Forum

The Google Webmaster Help Forum is one of the best places to get advice and recommendations on how to improve your site's visibility and ranking.

  • Learn about the thriving webmaster community and how it will help you find answers to search related questions.
  • Get to know more about the new platform we've recently launched for the help forum and its new features.
  • Get introduced to our community builders or 'Bionic Posters' as we call them.

Google Custom Search

Google Custom Search allows anybody to leverage the Google search platform and create a customized search experience on their own web site, targeted towards their content and audience. Learn how you can:

  • Provide a better user retention via targeted search.
  • Achieve better click-through rates and conversions on your site.
  • Monetize with relevant ads via Custom Search keywords.
  • Use Advanced APIs, customization, branding and support options.

Building Mobile Friendly Websites

Learn how to go mobile and increase your user base by building mobile friendly websites.

  • Find out why there is a need for mobile friendly websites.
  • What to consider while designing mobile websites.
  • Tools that will help in designing such websites.
  • Learn a few design tips and tricks.

Google Analytics and Website Optimizer

Google Analytics is the next generation Web Analytics tool from Google that shows you how people find your site and how they navigate through it. It brings new accessibility to enterprise class web analytics, making it possible for all advertisers, publishers and web site owners to improve their online results. Learn the best way to make use of the product.

The Google Website OptimizerTM helps in improving the effectiveness of your website in getting a return on your investment. Determine how you can best attract users and lead them to your site.